Start with the person, not the page count
Who needs to use your website, and what are they trying to do? A short description of your audience and their main task is more useful than an early list of every feature you might want.
Explain what needs to change
Share what works today, where people get stuck and what your business needs to communicate next. Examples are useful, especially when you can explain what you like about them.
Bring the content into the conversation
Your project stories, product information and photographs shape the experience. Knowing what is ready and what still needs to be created helps everyone plan a more useful website.